Showing posts with label Twitter Chat. Show all posts
Showing posts with label Twitter Chat. Show all posts

Monday, January 25, 2016

8 Ways To Be More Productive Working From Home


In the sixteen years I have been working professionally, I have been fortunate to spend 9 of them working from home. My very first job out of college, at 21, was a work-from-home job. I had never had a “real” full-time grown up job before, and it was very exciting. However, I had no clue how to manage my time. (Why isn’t time management a college business course?) Still living at home, I set up a home office in my bedroom, with a little desk that sat me in front of a window that opened onto the street, and I would either spend 15 hours each day working at that desk, or I would end up spending more hours inches away in my bed.

Many of us work more productively working from home, as opposed to working in an office environment. On Twitter, I see many people complaining about working from home, or writing blog posts about “How To Keep Your Sanity” when you work from home, but personally, I don’t agree with those. I find that my gratitude for never having to battle traffic, having no stress that perhaps I’m not home and my dog needs to go out or there are dishes waiting for me in the sink outweigh any negatives. That does not mean it is without its challenges. As I mentioned before, time management is the number one. It takes a lot of self-discipline to successfully work from home, and it is an ongoing process to continually find the best ways to be the most successful. What works for me may not work for you.

Here are 8 tips I hope will help make you more productive when working from home.

1.      Give Yourself a “Commute” to the Office

I have a spare bedroom in the current house that I use as my office. On the weekends, I do not enter this room at all. I only go into my office when I am working. Are there some weekends I DO have to work? Absolutely, and I will go into the office to work, and then go into any other room to give myself a weekend. Your office set up is also very important – it should have the “right” light and desk set up for you to be most productive. The main idea is to keep your work space and home space separate. I would highly advise against taking your laptop into bed with you. It’s important to leave work behind and clear your head, and it can become a bit depressing to feel like work is always there.

 

2.      Keep Regular Office Hours

This has taken me years to abide by, but I find it helps immensely. I start work every day at the same time, I try to end work close to the same time every day. The biggest issue with time management was I began to feel burned out when I worked too many hours, since I live and work in the same house.

 

3.      Have a Routine

Similar to keeping regular office hours, I find that it helps to have a routine. If you worked in an office you would have certain things you did before leaving for work – perhaps that is hitting the gym or packing a lunch. You can do the same routine when you work from home. When you first begin working from home it is easy to take an extra-long lunch break or still try to catch the same shows you watched prior to working, but sticking to a routine will help safeguard against using this as an excuse to slack off.

 

4.      Take Breaks

If you were in an office, there would be times you would take a break to visit a colleague, or walk around the office, go for coffee – you need those same breaks when you work from home. There are easy stretching exercises you can find to do sitting down or away from your desk, if you have any home fitness equipment you might want to take a 15 minute exercise break at the same time each day or you might even get to the gym at a certain time daily. I take breaks to walk the dog every four hours, or visit my “water cooler” (more info on that next).

 

5.      Find Your Water Cooler

Not working in an office can at times, be a bit isolating. I believe it is important to guard against this. You might find your own water cooler by phoning or texting a colleague and sharing a bit of info with them. For me, my water cooler has been found in Twitter Chats. I have a calendar of chats I try to make on a regular basis where I have gotten to know a few key people in each one and have allowed them to get to know me. It’s a nice break in the day and it gives me an outlet for communication outside of work.

 

6.      Have the Right Tools For Your Job

If you work remotely for a company you will be given an employee laptop and other such essentials, but if you freelance or own your company it will be imperative that you have a laptop and printer that works best for you. I’d also suggest finding a conferencing solution such as Zoom or Go To Meeting for all team meetings and screen sharing. I also believe everyone should have a VPN. Your scheduling and document management will also be critical to maintaining a productive workspace. Personally, I am old-school when it comes to my calendar. I use a paper planner where I can view the whole “Month-At-A-Glance” and use a color coding system to differentiate between work appointments and notes, and personal dates.

 

7.      Work When You Are at Your Most Productive

I am a morning person. So I begin my days earlier than some other people. This can at times be a challenge when needing email responses or calls scheduled for West Coast workers, but I believe it’s most important to schedule the bulk of your workday around the time you are going to have the most energy and do the best work.

 

8.       Eat Well

I don’t mean prepare six course lunches and spend hours slaving over the stove simply because you have the time to. I have found that it is all too easy to have a bag of chips next to me at my desk and munch throughout the day while I’m sitting in front of my laptop. Take time before work and after work to do simple meal prep, so you always have healthy fast options available to you when hunger strikes. Set times to eat just as you would if you were at an office. Your mind and body will thank you.

 

 It might take you some time to adjust to working from home, but it really does pay off in the long run. What are some of the tips YOU have to share, on what helps your work from home experience work for you?

 

Friday, July 3, 2015

You Don't Need to Unplug To Find Happiness


It was around 1995 that I first logged onto AOL and within the first two years, began finding people to chat with in online groups. I found people that lived in Chicago, or that played Scrabble, and occasionally flirted with some flirts that most likely were the original Catfish. I would spend hours talking to these stranger-friends. I hadn’t been all that popular in high school but online, I had a fresh start to meet people that weren’t already in unbreakable cliques.

I went to college, had a busy life filled with theatre, work, studying, new friends and family and didn’t spend much time online. There was so much to learn and so many new people to meet and new experiences to be had and I tried to take advantage of as much as I could.

Then came Facebook, and I was back to spending much more time online. In 2008 I joined Twitter and while I didn’t delve in nearly as much as I do currently, I was spending a considerably more time online.

My favorite times are when I go to a city and leave feeling like I know everyone there. Chicago, although it’s my hometown, has always felt like that to me – welcoming and friendly and much smaller than it appears. With all the people I’ve been able to meet in over 20 years online, when I travel, I am able to recapture that feeling as I meet my online friends offline and the world continues to shrink.

Do I spend so much time online that I neglect my friends and family and offline relationships? I have never had someone come to me for an Internet Intervention. I can put my phone down and focus on people I am with (for the most part) and not feel an overwhelming sense of #FOMO. At the same time, do I ever go a full day without at least one Twitter chat? Actually, I do. Most Fridays I don’t attend any, but I certainly see everyone in my groups with multiple chats on other days. I don’t lose sight of the people that are important to me, my family, my dog…but I also know that I have extremely close friends on social media that are just as dear to me, if not even more so, than some people I spend time with offline. So what is the difference really? Offline, when you want to see friends, you meet them at a restaurant or a coffee shop. Online, you meet them in a chat or a DM or a group. Either way, we are still going where we need to be, to keep up the relationships that are important to us.

On a professional level, I can’t imagine going a day without checking my email. I’m not sure that anyone that runs their own company or works at an executive level in any company truly ever unplugs or “goes off the grid.” To me, that is irresponsible. I believe that the stress of wondering what you might be missing negates any freedom or imagined peace of mind you might be attempting to regain my turning off all electronics for an extended period of time. How many times have you gone on a vacation and come back to more emails than you can possibly answer your first week back? How serene does that make you feel? Exactly.

If I’m a customer and having problems with something or need to reach a company, I’m going to be pretty put off when I receive an out of office reply, more so if it doesn’t offer me an alternate person to reach in the first person’s absence. In an age where transparency and immediacy has become the norm, why would you make your company unavailable to it’s consumers? The very people that make up the sole reason you still have a company?

I’m not suggesting you stay tethered to your laptop and phone 24/7. The beauty of today’s increasing world of remote workers is that your time is taken into consideration. I understand that you, like me, may be working remotely and therefore your time really is your own. Do I still expect replies to my correspondence in a timely manner? Absolutely, and I will offer that to you as well. But I may take an extra hour during the day to walk the dog AND have a leisurely lunch, and might only check my email twice during both of those times.

I tend to believe that if you can only find moments of serenity when you are entirely removed from any and all thoughts of your job, perhaps you are not in the right position. Personally, I can find many other things besides email and social media to distract me, if I’m not truly in the moment, no matter where I am. Similarly, I am also able to find peace when I need to. And that doesn’t mean I take off for my own Walden Pond, ignoring everything around me. Peace for me comes in learning to live in the real world, which is made up as much by people online and off. It means accepting my life as it is and me for who I am, and not seeking a technological black hole to hide in, away from all of you. And the irony? Where to people come first, to tell everyone else about their time “unplugged?” Ah yes. Twitter. Facebook. Text messages. How many times have you seen someone unplug, just to come and immediately ask, “Who missed me?” You know you’re coming back. We know you’re coming back. Is the break one big ego trip?

We live in a digital society. New technology pops up every day. Would it not be better to find the best way to live in the world we um, live in, than to pretend we’re somewhere else? Or not try to escape our current lives and learn to find the balance?

Sunday, June 14, 2015

My Twitter Chat Schedule



I talk a lot about how much I love Twitter chats and how transformational they have been for me. I tweet and write about them a lot too. I’ve found they are the quickest way to not only find your community but to find your niche within that community (or communities).

There are Twitter chats for just about every industry, and each industry is broken down even further, so you can find a Twitter chat for just about anything. I try to take part in as many as I can each week, because I always learn something each time I engage in one, and I always come out with new friends I’m excited to have met.

It takes a while to find the “right” chats for YOU. I’d advise giving each one you go to more than one chance – perhaps you didn’t connect right away, but you might with the next topic the next week, or the guest another time. Here is a great resource for finding almost all of the weekly Twitter Chats.

While I wish I could make every one of these each week, it’s just not feasible, but these are the chats I have found are the more important for ME. Keep in mind, we all work in different industries, different jobs, and different parts of the country, so what works for me, may not work for you. My chats all tend to revolve around the themes of social media, marketing, blogging (content), and PR.
What chats have YOU found to be most useful?
 I'm probably Tweeting.

All times listed are in Central Standard Time (CST).

MONDAY
11 am
#SemanticChat
2 pm
#ContentChat
7 pm
#MMchat
8 pm
#AtomicChat
TUESDAY
11 am
#CMWorld
Noon
#JVMchat & #Chatwhirled (depending on time change)
1 pm
#BizHeroes
2 pm
#RaganChat
3 pm
#DigiBlogChat
7 pm
#InfluencerChat
8 pm
#GetRealChat
WEDNESDAY
10 am
#BrandChat
11 am
#BufferChat
Noon
#SMchat or #SoloPR
1 pm
#AdweekChat
2 pm
#SproutChat
9 pm
#SpoofChat
THURSDAY
Noon
#HBrogue
1 pm
#Luv4Social
2 pm
#TheStratChat
8 pm
#ViralChat
9 pm
#MediaChat
SUNDAY
9 pm
#NostalgiaChat

Wednesday, May 6, 2015

Branding: What Does Transparency Mean, Anyway?


I have been in quite a few Twitter chats lately either focused on “transparency” for brands, or where the idea of transparency has come up. More often than not, I have watched people struggle with the meaning behind this term. While transparency for branding is not a new idea by any means, social media has done a great job, especially lately, in forcing brands to embody transparency and show a bit more of who they are, and how much they share authentically with their communities.

Who do we buy from? I’m willing to bet that 100% of the time, we buy from people and companies that we trust. I highly doubt that you would buy from someone that you have heard conducts bad business, or from a company known to cheat people. Trust is what businesses are built on, and what leads to engaged consumers that become repeat buyers. Transparency allows consumers to begin to get to know companies a bit more deeply, and if they believe in what they are coming to know, trust has already begun to form with that brand.

So what is transparency? Is it letting the public know what the CEO of the company is being paid, or trade secrets that make up the “special sauce” of each of the brands products? No. There is still a line between transparency and giving out classified info, and smart consumers know this. They know there are certain things that are solely between the stakeholders and founders, while there are is increasingly more that they CAN let the public “in on. When brands first began tweeting, we didn’t know who was sitting at their computer typing out the tweets. Today we do get to know the “face behind the brand,” and brand messages aren’t just about what the company is offering. Today we get to know how the employees of the brand spend their free time, and why they like their job at that company (and sadly for some brands, as we’ve seen, why some employees absolutely hate their jobs and are simply there for a paycheck). It makes it easier today to support brands you believe in, not just because they make a good product, but because they’re also a good company. Transparency can often make the difference between us choosing one brand over another, when they both have nearly identical products and price points.

 How does a brand learn to open up a little more and let a bit more of their teams personalities show through to their community?

·        Tell the truth: transparent brands admit when they’ve made a mistake, or sent out an errant tweet, or put out a marketing campaign that has missed the mark. They don’t ignore it, or delete it, or hope it just goes away. They own up to their mistakes and let their audience know how they will go about fixing the error and changing for the future. Oftentimes what may seem like a mistake that will cost them their business, can be easily forgiven by how well they recover and transparently engage with their community on what went wrong and what they will do to fix it.

·        Engage with open communication: Transparent brands don’t send out broadcasts all day, but rather they take the time to respond to tweets and messages people are sending to them. They make themselves available, even if it’s not on whatever editorial calendar they are working from. They pivot and change and adapt to what the community is asking for and letting the brand know they need, and they do their best to give those answers or resources to their audience.

·        Be a source for your community/consumers: By honestly listening to what your community is asking for and being in the right places where they are talking about what they need, brands are then able to give that information to them. If brands can openly and honestly discuss their corporate identity, their policies and their values, consumers can further realize they can trust this brand to focus on their needs, and help with their decision-making. Employees in a transparent company are accessible and there to truly help their community.

In this “digital age,” transparency helps keeps companies accountable. With more eyes than ever watching a brands every move on social media, “truth will out” faster than it ever has before. HOW a company does things is more important than WHAT it does, today.

It continues to be increasingly apparent that people trust recommendations from people they know more than any other form of marketing such as advertisements. Our trust increases when we see and believe in the transparency of a brand.

Why is every company not transparent? Are companies scared to be too transparent? I believe companies should be more scared NOT to be.
What are your thoughts? What brands do you see "doing transparency right?" Tweet me @lucyrk78 and let me know!

 

Thursday, April 2, 2015

The Value of Twitter Chats Part I


Twitter for me is like that old friend that you can go years without speaking to, but once you reconnect, it’s as though no time has passed at all. Twitter was founded in 2006 and I started my first account on August 28, 2008 with the tweet “figuring out this new site!” Though it was for a brand (@onecoconut), it was also my own personal Twitter account. H2H before it was the buzzy trend term it is today? Nah. Much more of a case of A) me having no clue what I was doing and B) my having no clear boundaries between my life and my life at that job, and C) my letting that job completely become my identity.  I ran that account until January of 2013 and to this day, tweets still come into it that begin with my name. Sometime in between I started my current account @lucyrk78 for myself, but never truly nurtured it or looked into the importance of it outside of having fun, following celebrities and people I knew in person, looking for jobs and finding pictures for my next tattoo. I participated in a few Twitter chats throughout the years, but never realized until a few months ago that chats happen every single day on the hour.

At the risk of sounding melodramatic, Twitter Chats have changed my life. They’re addicting too, and each morning as I look at my schedule of what chats I want to participate in that day, I can’t help think of the scene in Fight Club where they’re going through their schedule of meetings and picking out who will go to which meeting each day.

Twitter Chats are just like life. There will be people in them that you absolutely fall in love with and there will be others that bring no added value to your life. There will be others that truly want to help others and there will be people that just want to sound important and gain a million followers. I surround myself with people in the same way online as I do offline.

What makes me loves Twitter Chats as much as I do?

·        Networking: I cannot stress enough how important and precious networking is to me. And not in the sense of “What can (insert the name of anyone/everyone you know here) do for me?” but in the sense of waking up every day and thinking “How can I be of service? What can I do to help you today?” The more people you know, the smaller and warmer and more inclusive the world gets. You are able to do and accomplish and see things beyond your wildest dreams, and get the opportunity to help other people do and accomplish and see and be a part of things beyond THEIR wildest things. This is where the only selfish part (at least for me) comes in – HELPING OTHERS FEELS GOOD. If this seems naïve or altruistic, I understand. I have been burned numerous times, wanting to see the good in everybody. I haven’t let myself become jaded, but I also don’t want to realize that some people network purely for the good of furthering themselves. I hate that cutthroat aspect of networking so admittedly, I tend to dismiss the idea of that with people I’m surrounded by acting that way. Twitter chats open you up to the possibility of meeting more people than you ever could by simply living offline – and there are people you will meet that feel and live the same way you (I) do, and will enrich your life and your business in ways you couldn’t have possibly imagined. Travel for work? Have the time to travel for fun? How great is it that Twitter chats allow you to meet people from all over the world that you can then meet in person as you travel? The networking doesn’t end after the hour of the Twitter Chat. Relationships take time online just like they do offline – find people in your chats that you’d like to speak with outside of just the chat. Remember, Twitter is open 24/7!

·        Small Business Marketing (SMB): While not restricted to small businesses in any way, Twitter chats are great for smaller businesses to include in their marketing mix, as you don’t need the massive budgets larger companies enjoy.  Twitter chats are 100% free and open to anyone that can follow a specified hashtag. There are over 600 chats each week, so it will take some time to sift through the offerings to find the ones that speak specifically to your business, your target and your community.

o   Becoming a Human Business: If you are joining Twitter Chats from “behind a logo,” it’s taking a first step in becoming a humanized brand. There’s much more to do, but it’s a start. If you are able to speak with people as the person actually doing the tweeting, honestly and with transparency (not in a jumble of corporate speak), then people will be more drawn to your brand. Consumers want (and deserve) more than just a great product. They want (and deserve) a great company. Who you attract to your business through Twitter Chats depends on your ability to speak to people as though you were tweeting from your own personal account. You can be professional while maintaining all the things that make you a cool person to be around. No one wants you joining their Twitter Chat just to hijack it by constantly selling to them and pitching them.

·        So. Much. Learning: Fully being present in Twitter Chats allows you to learn so much. You have people sharing their thoughts, best practices, and what’s gotten them as far as they have in life from all over the world. Not only do you have the opportunity to share things you’ve learned with others, but others are sharing that same knowledge with you and it’s invaluable. In each hour during a chat, you are also learning how to become better at Active Listening. Unless you go into a chat thinking you know everything and are only there with something to prove (hint hint, it won’t prove anything except that you’re not someone people want to be around) you have the chance to be a part of great debates and sharing of knowledge where you can truly learn hour by hour. And for free!

Perhaps cliché, but you truly do get out of Twitter Chats what you put in.

Part II of this post is: Why I Like To Bring Online, Offline.

Do you have any favorites throughout the week? Tweet me and let me know which ones!